IBISWORLD DATABASE (MARKET RESEARCH REPORTS)
TIP: Use search terms like "surfing industry" or "craft beer industry growth" (Wadeson)
IBISWorld Market Research Reports
DEMOGRAPHICS (Cities, Counties, States, Zip Codes)
SANDAG Datasurfer (San Diego Association of Governments): Accurate census, estimates, and forecast information and reports
How to Use: Datasurfer (click on Get Started Now) >>> Source Type - Estimate >>> Year/Series - 2016 >>> Geograhy Type - Jurisdiction (if you want a specific city) OR MSA (if you want North County West, for example).
Full report of demographic and socioeconomic estimates:
U.S. Census Bureau Quick Facts Statistics for all states and counties and for cities and towns with a population of 5000 or more
How to Use:
DEMOGRAPHICS (National)
U.S. Census: American Factfinder Demographics:
FOR B2B
San Diego Sourcebook Search San Diego's top business lists, compare company sales and sizes, related news, videos and competitors
Book of Lists 2016 by San Diego Business Journal
Call Number: Ref HF 3161 .C2 S33 2016
1 copy 2016 OCN Ref, 1 copy SEC Ref
USEFUL SURVEYS
Pew Research Center http://www.pewresearch.org/: "Numbers, facts, and trends shaping your world." Search by keyword(s) in upper right box
Neilsen http://www.nielsen.com/us/en.html "What people watch, listen to, and buy"
Statistic Brain http://www.statisticbrain.com Statistics on anything and everything of interest to you. e.g. search "coffee drinkers" (upper right of page) to find out "what percentage of adults drink coffee daily" NOTE: Refer to http://www.statisticbrain.com/cite/ to find out how to cite Statistic Brain in your work.
ADDITIONAL RESEARCH DATABASES
Business Insights: Global: includes statistical data sources, case studies, news articles, trade journals, academic journals, SWOT (Strengths, Weaknesses, Opportunities and Threats) Reports
US Newsstream (National Newspapers from Proquest): New York Times, Los Angeles Times, Wall Street Journal
Search keywords: headphones AND trends
EBSCOhost: search across all EBSCO databases
or limit search to just one database such as Business Source Premier
Lexis Nexis Academic:Leading database for researching business, legal and news topics.
Regional Business News (EBSCO) Full-text of nearly 100 regional U.S. and Canadian business publications.