IBISWORLD DATABASE (MARKET RESEARCH REPORTS)
TIP: Use search terms like "surfing industry" or "craft beer industry growth" (Wadeson)
DEMOGRAPHICS (Cities, Counties, States, Zip Codes)
SANDAG Datasurfer (San Diego Association of Governments): Accurate census, estimates, and forecast information and reports
How to Use: Datasurfer (click on Get Started Now) >>> Source Type - Estimate >>> Year/Series - 2016 >>> Geograhy Type - Jurisdiction (if you want a specific city) OR MSA (if you want North County West, for example).
Full report of demographic and socioeconomic estimates:
U.S. Census Bureau Quick Facts Statistics for all states and counties and for cities and towns with a population of 5000 or more
How to Use:
U.S. Census: American Factfinder Demographics:
San Diego Sourcebook Search San Diego's top business lists, compare company sales and sizes, related news, videos and competitors
Book of Lists 2016 by San Diego Business Journal
Call Number: Ref HF 3161 .C2 S33 2016
1 copy 2016 OCN Ref, 1 copy SEC Ref
Pew Research Center http://www.pewresearch.org/: "Numbers, facts, and trends shaping your world." Search by keyword(s) in upper right box
Neilsen http://www.nielsen.com/us/en.html "What people watch, listen to, and buy"
Statistic Brain http://www.statisticbrain.com Statistics on anything and everything of interest to you. e.g. search "coffee drinkers" (upper right of page) to find out "what percentage of adults drink coffee daily" NOTE: Refer to http://www.statisticbrain.com/cite/ to find out how to cite Statistic Brain in your work.
ADDITIONAL RESEARCH DATABASES
Business Insights: Global: includes statistical data sources, case studies, news articles, trade journals, academic journals, SWOT (Strengths, Weaknesses, Opportunities and Threats) Reports
National Newspapers: New York Times, Los Angeles Times, Wall Street Journal
Search keywords: headphones AND trends
EBSCOhost: search across all EBSCO databases
or limit search to just one database such as Business Source Premier
Lexis Nexis Academic:Leading database for researching business, legal and news topics.
Regional Business News (EBSCO) Full-text of nearly 100 regional U.S. and Canadian business publications.