Library: COMM 101 (Corey): Scholarly v. Popular?

Scholarly?

Author is an expert in the subject and credentials are given, e.g. holds an MA or PhD, works at a university or research institute
Includes a list of outside sources at the end ('references' or 'bibliography'); uses in-text citations within the article
Article is reviewed by several other experts in order to ensure the article's quality ('peer-reviewed', or 'refereed')
Presents findings from a research study, case study or in-depth analysis; usually includes tables and graphs
Information is published in a scholarly source (journal or book) by a publisher or organization who produces scholarly work
Includes few advertisements, if any, and advertisements are clearly labeled as advertisements
Articles are long (usually at least 8 pages, since it takes a lot of space to explain new ideas)