Business Administration

Demographics and spending patterns of American consumers in one handy volume.

This book is an exceptional resource for leaders at every level across industries. An insightful guidebook comprised of 40 illuminating principles showcasing the fundamental competencies that impact performance in the boardroom and beyond, each chapter includes the following core components: 1) a robust, but succinct discussion introducing each princip≤ 2) key strategies providing straightforward guidance on how to master each princip≤ 3) a selection of thoughtful journal questions that allow for meaningful introspection, and finally, 4) a leadership challenge--a stretch goal--that brings each principle into immediate, scalable focus.         Whether a seasoned or emerging leader, each reader will discover useful perspectives contained within each chapter designed to firmly orient their thinking and behavior towards leadership excellence. An enduring resource for circumstances in which every leader will inevitably find him or herself confronting, it will also serve as the "go to" professional development resource for elevating leadership brands and facilitating the necessary trench work required to develop competent and confident leaders regardless of industry or expertise. Different from traditional books that provide a one-dimensional view of what leadership is and do little more than categorize existing traits, Poised for Excellence breaks the mold. It creates the context for understanding leadership development as a holistic process: By focusing on the mastery of fundamental principles structured to develop the whole person through service to self and others, it ignites an evolutionary process that cultivates 360 degrees of effective leadership. It directs readers to stake a bold claim to their success and transform the way they show up in the boardroom and beyond. Poised for Excellence was written to nurture the leadership potential in business leaders who desire to operate in excellence and believe that learning and practice are non-negotiable aspects of leadership success.

21st Century Corporate Citizenship is a practical guide to building a successful business in the modern day. It is a book about leveraging all the tools, trends and assets at the disposal of business to drive bottom-line results, value chain resiliency, productivity, innovation, long-term shareowner value, and benefit for the community. This is the book that leverages corporate citizenship as a value-creating enterprise and translates sustainability, corporate responsibility, and social impact to help you create the most successful business possible in tomorrow's competitive landscape. For the up and coming manager, this book is the crib sheet to the 21st century MBA that you can't get (yet) in business schools.  The tools and insights presented are valuable for every business person thinking about how to differentiate their company and maximize business and social value--from the sole proprietor to those working in a global megacorporation--the concepts explored are 'must do' for those working for manufacturing B2B or B2C companies that are managing complex supply chains, global operations, and corporate reputation. This 'how-to' handbook presents a step-by-step process aimed at helping you create the most successful business possible in the 21st century competitive landscape, empowering corporate citizenship professionals to accelerate their credibility within their company as an effective contributor who understands their company's strategy and who creates value.

In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes.  The new turbulent business environment has resulted in the decrease in effectiveness and efficiency of marketing activities, resulting in 50% of campaigns in social media remaining unnoticed by the public in 2016 alone. Response rates on emailing campaigns have dropped, one dollar invested in TV advertising generates only .32 cents of return, which all leaves the question of whether these activities are still effective in the contemporary world. What does effective marketing actually mean and which areas can be measured while assessing organizational effectiveness? Do sales and marketing benefit only the company or do they also generate value for customers?  With over twenty years of experience in world markets, Kozielski takes lessons and case studies from Eastern Europe to delve into 76 indicators, divided into four groups: sales, distribution, marketing communication, and ecommerce and social media, exploring from both the strategic and operational points of view. Linking applicable descriptions of the metrics with systems of measurement for these marketing activities and results, Kozielski's work is of interest to marketing scholars and MBA students.