Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
Brainwashing is the first to combine the latest findings in social psychology and neuroscience in trying to understand the incredibly complicated workings of the human brain.
The author applies scientific reasoning to disprove such phenomena as alien abduction, near-death experiences, & psychics.
Singer reveals what cults really are and how they work, focusing specifically on the coercive persuasion techniques of charismatic leaders seeking money and power.