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BUS 130 (Sharp)


Arlan Hamilton It's About Damn Time 

Jaime Schmidt Super Maker

Market/Industry Research

IBISWorld Market Research Reports

  • search by company, industry, country, or keyword
  • includes company and industry profiles, market share reports, financial reports, etc.
  • pay special attention to "Industry Outlook"

Additional Research Databases

EBSCOHost Search (includes Business Source Premier and Regional Business News databases)

  • Updated on a daily basis. 
  • Try using the advanced search option:

                 e.g.  Box 1: craft beer or microbreweries AND Box 2: marketing or market

     (note: check "full text" option)

Business Insights: Global:  includes statistical data sources, case studies, news articles, trade journals, academic journals, SWOT (Strengths, Weaknesses, Opportunities and Threats) Reports

Lexis Nexis Academic: leading database for researching business, legal and news topics.

US Newsstream (National Newspapers from Proquest): includes the Wall Street Journal, New York Times, and Los Angeles Times.

Target Market - DEMOGRAPHIC DATA (Cities, Counties, States, Zip Codes)

SANDAG Datasurfer (San Diego Association of Governments): Accurate census, estimates, and forecast information and reports 

How to Use: Datasurfer (click on Get Started Now) >>> Source Type - Estimate >>> Year/Series - 2020 >>> Geography Type - Jurisdiction (if you want a specific city) OR MSA (if you want North County West, for example).

Full report of demographic and socioeconomic estimates:

  • View interactive data OR
  • Email document as .pdf or MS Excel OR
  • Download document as .pdf or MS Excel spreadsheet

SCAG (Southern California Association of Governments): covers of all of SoCal, except San Diego County

How to Use: in the search box, enter the name of your city.  In the search results, you should see a city profile (eg/ "City of San Clemente Profile").

U.S. Census Bureau Quick Facts Statistics for all states and counties and for cities and towns with a population of 5000 or more

How to Use:

  1. Search by state, county, city, town or zip code
  2. Select a fact


U.S. Census: American Factfinder Demographics:


San Diego Sourcebook Search San Diego's top business lists, compare company sales and sizes, related news, videos and competitors


Book of Lists 2020 by San Diego Business Journal
Call Number: Oceanside Reference HF5068.S36 L5 2020