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BUS 120 (Allen)

BUS 120 Allen

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Librarians are here to support your research!

Management & Corporate Responsibility

Keywords for Management: senior management, company structure, assessment, ceo, cto, coo, cfo,

Keywords for Corporate Social Responsibility: core values, social responsibility, assessment

Economics & Legal

Keywords for Role in the Economy: current, pending, joint, ventures, partnerships

Keywords for Legal Topics: legal, law, legislation, cases

Human Resources

Keywords: jobs, salaries, employee perceptions

Marketing

Keywords: target market, promotion, pricing strategy, operational locations, competitive advantage, social media

Gale Business: Insights has great company profiles - Apple Inc.

  • SWOT Analysis may be useful for marketing & business strategies
  • List of Brands indicates products & services
  • Under Company Hierarchysubsidiaries show operational locations globally.
    • Each subsidiary's name shows where headquartered
    • List retail store quantity and locations 

Accounting & Financial Management

Scholarly Sources

Scholarly sources (academic or peer-reviewed journals) are in-depth, original research in a specific field written by expert researchers.

  • Characteristics: Written by experts, technical language, lengthy references
  • Publication Timeline: Takes longer to publish due to the peer review process, which adds credibility by requiring expert evaluation before publication

Knowing the difference between source types can help you choose the right evidence for your assignment.

Scholarly Articles

Scholarly articles are written for experts, by experts in a specific field who share their original research. 

Scholarly articles go through the peer review process and often include:

  • Abstract, Introduction, Methods, Results sections
  • Technical language 
  • In-Text citations and Bibliography
  • Tables, charts, and graphs

APA Citation

APA citations give credit to the sources you use in your research.

APA (American Psychological Association) citations consist of two components:

  • In-text citations within your paper include the author’s last name and publication year
  • References page at the end with full citation details for each source listed